Privacy Policy

Who we are

Dunns Imaging Group Ltd. provides professional photographic printing, albums and books, framing, wall art, photo gifts, fulfilment and related services through our website and ordering systems.

We are the data controller for personal information we collect about our customers and website users. Where we process photographic images or other personal data supplied by a customer solely to fulfil that customer's instructions, our role may instead be that of a data processor, depending on the circumstances.

Registered in England, company number 598527.
Registered address: Chester Road, Cradley Heath, West Midlands, B64 6AA.
Email: enquiries@dunns.co.uk

The type of personal information we collect

We may collect and process the following information:

Your name
Company or business details, where provided
Billing and delivery address
Phone number, including mobile number
Email address
Account and login information
Order, transaction and payment-related information
Photographic images and other digital files submitted for printing, production or fulfilment
Correspondence and information you provide when contacting our customer service or technical support teams
Marketing preferences
Site usage and device data, including IP address, pages viewed, browser type and cookie-based analytics data

How we get the personal information and why we have it

Most of the personal information we process is provided directly by you when you create or manage an account, place an order, submit photographic files, request delivery or fulfilment, contact us for support, or choose to receive news and offers from Dunns Imaging.

We may also receive information through the ordering, design, payment and delivery services used to process and fulfil your order.

We use the information we receive to:

Create and manage your Dunns Imaging account
Process, produce, fulfil and deliver your orders
Process payments, credits and refunds
Provide customer service and technical support
Communicate with you about your account, orders and services
Maintain the security, reliability and performance of our website and ordering systems
Understand how our website and services are used and improve the experience we provide
Send news, offers and marketing communications where you have chosen to receive them

We do not sell or make your personal information available to third parties for their own marketing purposes.

Photographic images and files supplied to us may contain personal information relating to other people. Where you submit this material to us, you are responsible for ensuring that you have the necessary authority to provide it to us for the services you have requested.

Our lawful bases for processing

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the lawful bases we may rely on are:

Contract: to create and manage your account, process your orders, produce photographic products, arrange delivery and provide the services you have requested.
Legitimate interests: to provide customer support, administer and improve our services, prevent misuse, and keep our website, ordering systems and business operations secure and working properly. We balance these interests against your rights and expectations.
Consent: where consent is the appropriate basis, including certain marketing communications and the use of non-essential cookies or similar technologies where required.
Legal obligation: where we need to retain or process information to meet legal, tax, accounting or regulatory requirements.

Where we rely on consent, you may withdraw it at any time. This will not affect the lawfulness of processing carried out before consent was withdrawn.

Marketing communications

If you choose to receive Dunns Imaging news and offers, we may use your contact details to send marketing communications to you. You can unsubscribe at any time by using the unsubscribe option included in our marketing messages or by contacting us at enquiries@dunns.co.uk.

Cookies and analytics

We use cookies and similar technologies to help our website and ordering services work, remember information needed during your visit, understand how the site is being used and measure the effectiveness of our advertising.

This includes analytics and conversion-measurement services such as Google Analytics and Google Ads. Information collected can include your IP address, pages viewed, browser or device information and details about how you reached and used the site.

You can control or restrict cookies through your browser settings, although some parts of the website or ordering process may then not work as intended. Further information is available in our Cookie Policy.

To opt out of your data being used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

Who we share your information with

We share personal information only where necessary. This may include:

Ordering and design-platform providers used to create and manage customer orders
Payment processors used to take or refund payments
Delivery and courier providers used to deliver completed orders
IT, website, cloud hosting and technical service providers who support our systems
Email and marketing service providers where you have chosen to receive marketing communications
Analytics and advertising service providers used to understand website usage and measure advertising performance
Professional advisers, including accountants, insurers and legal advisers
Regulators, law enforcement bodies or other authorities where we are legally required to provide information

Anyone processing personal information on our behalf is required to protect it and to use it only for the purposes we specify.

International transfers

Some of the service providers we use may process personal information outside the UK. Where this happens, we take steps to ensure that appropriate safeguards are in place, such as an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful transfer mechanism where applicable.

How we store your personal information

We use appropriate technical and organisational measures, including access controls and restricted staff permissions, to protect personal information against unauthorised access, loss, misuse or alteration.

Account and contact information is kept for as long as it is reasonably required to administer your account and our relationship with you. Photographic images and other production files are retained for as long as necessary to process and support your order, or for any separate storage or archiving service that has been agreed with you. We do not guarantee permanent storage of customer-supplied files unless this has been separately agreed.

Order, transaction and financial records are retained in line with legal, tax and accounting requirements, normally for six years from the end of the relevant accounting period. Other information is deleted or anonymised when it is no longer required for the purpose for which it was collected.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - you have the right to ask us for copies of your personal information.
Your right to rectification - you have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - you have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - you have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - you have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - you have the right to ask that we transfer personal information you gave us to another organisation, or to you, in certain circumstances.
Rights relating to automated decision-making - you have rights in relation to decisions based solely on automated processing where those decisions produce legal or similarly significant effects.

You are not required to pay a charge for exercising your rights. If you make a request, we normally have one month to respond. We may ask you to verify your identity before we act, and in some circumstances the response period may be extended as permitted by law.

How to complain

If you have any concerns about our use of your personal information, please contact us at the address above or email enquiries@dunns.co.uk.

You can also complain to the Information Commissioner's Office if you are unhappy with how we have used your personal information:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk

Changes to this policy

Dunns Imaging Group Ltd. may amend this policy from time to time. If we make substantial changes to the way we use personal information, we will provide an appropriate notice through the website or other suitable means.